Born from a love of Pilates and a vision for accessible wellness, SoftResetByEmily was created to support women in building sustainable, empowering movement practices. With roots in the UK and a home in Dubai, we understand the unique wellness needs of modern women navigating busy lives across cultures and continents.

What started as a carefully curated collection of Pilates essentials has grown into something more. We’re building a community where health isn’t a trend, it’s a lifestyle. Where you don’t need to wait for the perfect moment, the perfect body, or the perfect schedule to begin.

Why We’re Different
We believe wellness should meet you where you are. That’s why every piece of equipment and every clothing item in our collection has been intentionally selected to cover the core basics you need to build a genuine Pilates practice, whether you’re flowing in a studio or creating your sanctuary at home.
No gatekeeping. No overcomplicated equipment lists. Just thoughtfully chosen essentials that work, because your practice deserves to be supported, not complicated.

Our Community
We’re here for the woman who:
• Wants to start or deepen her Pilates practice without the overwhelm
• Values quality movement over quick fixes
• Understands that wellness is both a daily practice and a long-term investment
• Seeks balance between ambition and self-care
• Believes that feeling strong in your body creates confidence in every area of life
Whether you’re in London, Dubai, Abu Dhabi, or anywhere in between, you’re part of this community.

Based in Dubai, Serving the UK & UAE
While we’re proudly based in Dubai and serve the UAE with local understanding and efficient delivery, we also support our community across the UK. We know the wellness landscape in both regions, and we’re here to make quality Pilates equipment and apparel accessible wherever your journey takes you.

More than movement. More than products. This is about creating the life and the body that feels like home.

Welcome to your soft reset.